Google prepara un gran cambio: el “AI Mode” con Gemini será la experiencia predeterminada en su buscador. Descubre cómo afectará a usuarios y medios.
¿Adiós a los enlaces azules? Google apuesta por la IA en su buscador
El buscador más usado del planeta se prepara para una transformación radical. Google planea que su AI Mode, impulsado por el modelo Gemini, se convierta en la experiencia predeterminada para millones de usuarios.
En lugar de mostrar solo la clásica lista de enlaces azules, el motor ofrecerá respuestas directas y conversacionales, basadas en inteligencia artificial y actualizadas en tiempo real.
¿Qué es Google AI Mode?
El AI Mode de Google combina el poder de su modelo de lenguaje Gemini con datos de búsqueda en vivo. El objetivo: que el usuario no tenga que saltar de un sitio a otro, sino recibir un resumen completo y personalizado.
Ya se puede acceder de forma rápida mediante la URL google.com/ai, y según declaraciones de ejecutivos de la compañía, este modo pronto será la experiencia principal de Google Search.
Impacto en usuarios, medios y publicidad
- Usuarios: búsquedas más rápidas y respuestas más completas sin necesidad de abrir múltiples pestañas.
- Medios y creadores de contenido: riesgo de caída en el tráfico, ya que gran parte de la información se consumirá dentro de Google.
- Publicidad digital: nuevos formatos de anuncios integrados en respuestas conversacionales, lo que podría cambiar los modelos de monetización.
Actualmente, el AI Mode ya está disponible en más de 180 países y funciona en paralelo al buscador tradicional. La transición, aunque gradual, marcará un antes y un después en cómo consumimos información en internet.
El futuro de la búsqueda online
El cambio de Google no es menor. Si el AI Mode se convierte en la norma, no solo transformará la forma en que los usuarios buscan y consumen información, sino que redefinirá el papel de los medios digitales y la publicidad online. El gran reto será mantener el equilibrio entre velocidad, conveniencia y diversidad de fuentes en un internet cada vez más dominado por la inteligencia artificial.
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